Stop doing everything.
Most business owners don't have a marketing problem. They have a focus problem — and most of the time, they don't even know what they actually need yet. That's exactly where we start.
Start doing
the right things.
3 Years
Building strategies for founders and growing brands.
2x
The speed at which our clients move vs. going it alone.
100%
Custom strategy — no templates, no guesswork
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SOUND FAMILIAR?
You’re working hard.
It’s just not…adding up.
Before you look at a single offer, we want you to know we understand where you are. Because we've seen it hundreds of times — and it's almost never what it looks like on the surface.
You could figure this out alone — risk it taking a few years.
The courses, the saved posts, the trial and error — it's all out there. But without a clear strategy connecting it, you'll spend years testing things that don't compound. Every month without direction is a month you don't get back. We compress that timeline — dramatically.
You're spending money on the wrong things right now.
A low cost hire. An ad with no strategy behind it. A platform you don't actually need yet. Every dollar spent without a clear plan is a dollar that doesn't work. We stop the bleeding and make sure every move connects to something bigger — before you spend another cent.
You don't actually know where you want to go yet.
Most founders we work with haven't defined the goal in real numbers — take-home income, visibility, partnerships, scale. You know you want to grow, but "more" isn't a strategy. Before we build anything, we help you get specific. Because you can't build a roadmap to a destination you haven't named.
Most clients come to us thinking they need one thing. They almost always need something else entirely.
That's not a problem — it's exactly why we start with a deep diagnosis before we ever prescribe a path. We don't hand you a package and send you on your way. We figure out what's actually going on, build a strategy around the truth of your business, and stay in the room to make sure it works.
That's the difference.
Not sure where to start?
If you're reading this page and something is clicking but you're not sure which direction is right for you — this is your starting point.
In 90 minutes, we'll get into the reality of your business: where you are, where you want to go, and what's actually standing in the way. You'll walk out with a clear, honest 30-day action plan built specifically for your situation. No fluff. No generic advice. Just the next right move.
Many of our clients start here — and leave knowing exactly which offer comes next.
90-minute focused strategy session (virtual)
Honest assessment of your biggest bottleneck
30-day action plan built for your specific business
Session recording so you don't miss a thing
A clear understanding of what you actually need next
The 90 minute Strategy Session
SMALL BUSINESS & ENTREPRENEURS
You’ve been putting in the work. Now let’s make it work for you.
Every dollar you spend has to count, and you've probably already wasted a few on things that didn't move the needle — and you know it.
You don't need someone to hand you a generic plan or tell you to "post more content." You need someone who will actually look at your business, tell you the truth, and give you a clear path forward. That's what we do. Our offers for this stage are built around one thing: getting you focused fast, without burning through budget you can't afford to lose.
About this package
30-Day Project
the strategy sprint
“I know I need to do something. I just don’t know what— or where to even start.”
This is where most of our small business clients begin. They've been posting, networking, trying different things — and something about it feels disconnected. They're busy but not building. Moving but not gaining traction.
The Strategy Sprint is a focused 30-day engagement where we go deep on your business and hand you a complete, custom marketing roadmap. Not a template. Not a general guide. A specific plan built around your audience, your goals, your capacity — and the reality of where you are right now.
By the end of the Sprint, you'll know exactly what to focus on, what to stop doing, which platforms actually make sense for your business, and how to talk about what you do in a way that makes the right people pay attention. You'll stop guessing and start moving with intention.
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You’ve been winging your marketing and you know it’s time to get serious.
You’re spending time and money but nothing feels connected or compounding
You want clear direction — not more advice to “just be consistent”
You have the drive to execute, you just need to know what to execute.
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Kickoff Call + Final wrap-up and delivery call
Foundational platform setup - email template + social platform setup
Full strategy deck: content strategy, soical strategy, email strategy, outbound engagement, partnerships & collaborations, competitor analysis
Audience breakdown and current marketing audit
30 day content calendar ready to execute
90 day Playbook — your action plan for exactly what to do next
Continued support - 4 month minimum
The Essential Package
“I have the plan. Now I need someone in my corner to make sure I don’t get lost in the execution.”
Most clients who complete the Sprint know exactly what to do. But doing it alone — staying consistent, making the right calls when things shift, keeping the strategy alive as the business evolves — that's where things fall apart.
The Essential retainer keeps us in your corner. Not executing for you, but thinking alongside you. Every month we review what's working, what isn't, and what needs to adjust. We give your content direction before you create it and course-correct before small misalignments become expensive ones.
Think of it as having a senior marketing strategist on call — without the full-time hire.
About this package
-
You have a capable team or the capacity to execute — you just need strategic direction
You’ve made the mistake of going off-plan before and want accountability
You want to build momentum without second-guessing every marketing decision
Consistent, expert input every month is more valuable to you than a one-time deliverable
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2 strategy calls per month
Slack access Monday - Friday, 9am-5pm for real-time questions and direction
Ongoing marketing and business development strategy
Content strategy with weekly review and bi-weekly optimizations
Offer development and optimization as your business evolves
New Business
You’ve been putting in the work. Now let’s make it work for you.
Every dollar you spend has to count, and you've probably already wasted a few on things that didn't move the needle — and you know it.
You don't need someone to hand you a generic plan or tell you to "post more content." You need someone who will actually look at your business, tell you the truth, and give you a clear path forward. That's what we do. Our offers for this stage are built around one thing: getting you focused fast, without burning through budget you can't afford to lose.
About this package
30-Day Project
the strategy sprint
“I know I need to do something. I just don’t know what— or where to even start.”
This is where most of our small business clients begin. They've been posting, networking, trying different things — and something about it feels disconnected. They're busy but not building. Moving but not gaining traction.
The Strategy Sprint is a focused 30-day engagement where we go deep on your business and hand you a complete, custom marketing roadmap. Not a template. Not a general guide. A specific plan built around your audience, your goals, your capacity — and the reality of where you are right now.
By the end of the Sprint, you'll know exactly what to focus on, what to stop doing, which platforms actually make sense for your business, and how to talk about what you do in a way that makes the right people pay attention. You'll stop guessing and start moving with intention.
-
You’ve been winging your marketing and you know it’s time to get serious.
You’re spending time and money but nothing feels connected or compounding
You want clear direction — not more advice to “just be consistent”
You have the drive to execute, you just need to know what to execute.
-
Kickoff Call + Final wrap-up and delivery call
Foundational platform setup - email template + social platform setup
Full strategy deck: content strategy, soical strategy, email strategy, outbound engagement, partnerships & collaborations, competitor analysis
Audience breakdown and current marketing audit
30 day content calendar ready to execute
90 day Playbook — your action plan for exactly what to do next
SOCIAL MEDIA MARKETING
Looking to boost your brand’s social media presence? We craft dynamic social media marketing strategies that resonate with your audience, enhancing engagement and building community around your brand.
WHAT WE CAN COVER:
Content Strategy and Creation
Social Media Audits
Community Management
Engagement Tactics
Campaign Planning
HOW IT WORKS:
Our team becomes an extension of yours, managing your social media landscape from the ground up. We provide everything from strategy formulation to content creation and daily interactions, ensuring your social media efforts are both strategic and effective. We can come in simply as strategists to help you and/or your team create the framework to then go execute or our team can act as an extension of yours fully executing our strategy on your behalf.
INFLUENCER MARKETING
Want to leverage the power of influencers to amplify your brand's message? We connect you with influencers whose ethos and audience align with your brand, creating partnerships that drive authenticity and engagement.
WHAT WE CAN COVER:
Influencer Scouting and Relationship Management
Campaign Design and Execution
Impact Analysis and Optimization
HOW IT WORKS:
We handle the complete influencer marketing lifecycle, from identifying the right influencers to executing campaigns and analyzing their impact. Our goal is to create lasting partnerships that bring genuine value to both your brand and your partners.
CONTENT MARKETING
Need compelling content that captures and holds attention? Our content creation services produce high-quality, engaging content tailored to your brand’s voice and audience’s preferences.
WHAT WE CAN COVER:
Video Production (Full scale to social media content)
Graphic Design
Copywriting and Blogging
SEO Content Optimization
HOW IT WORKS:
From initial concept to final delivery, we manage the entire content creation process. We work closely with your team to ensure that every piece of content is not only engaging but also strategically aligned with your marketing goals and optimized for desired use.
EVENT STRATEGY
Planning an event but don’t know where to start? Our event strategy services ensure your event is not only memorable but also strategically aligned with your brand’s objectives.
WHAT WE CAN COVER:
Event Conceptualization & Planning
Venue and Vendor Development
Partnership Development
On-site Management
Event Coverage Planning
Influencer Partnerships
Post-Event Analysis
HOW IT WORKS:
We can plan and manage every detail of your event, from the initial concept to the final guest departure. Our comprehensive approach ensures that your event enhances your brand’s image and deepens relationships with your audience at whatever level of support you need.
GOOGLE ADS + PAID CONTENT STRATEGY
Struggling with your digital ad performance? Our Google Ads and paid campaign strategies are designed to optimize your spending and maximize your ROI.
WHAT WE CAN COVER:
Keyword Research and Selection
Ad Copy and Creative Design
Bid Management and Optimization
Conversion Tracking and Analytics
HOW IT WORKS:
We take charge of your paid campaigns, using data-driven strategies to ensure that every dollar spent contributes to your business goals. Our process includes ongoing optimization and regular reporting to keep you informed and engaged in the campaign’s success.
When I set out to build a community through The WKND Society, I knew I needed someone who not only had experience building a thriving community but also did so with real purpose and passion.
That’s how I found Amanda of Dallas Girl Gang. I was inspired by the 'why' behind her community and the heart she puts into it, and I knew then that she was the right person to help me build my own. I was nervous about starting another business and putting myself out there, but I also knew that building this community was something I truly needed in my life. Through Playbook Marketing Co., Amanda, and Danielle have taken what started as a nervous idea and transformed it into something far greater than just a business. Their expertise and dedication have not only helped me bring my vision to life, but they’ve also pushed me to dream bigger and think beyond my initial concept. Their marketing strategies, creativity, and hands-on approach have been instrumental, and I’m excited to see the continued growth of The WKND Society with their support.”
— MARIA
Why Playbook Marketing?
We don’t believe in one-size-fits-all solutions. Our approach is tailored, collaborative, and focused on what matters most—helping you connect with your audience and achieve your goals.
When you work with us, you get:
A clear, actionable plan designed specifically for your brand and audience.
Ongoing support and expert insights that simplify your marketing decisions.
Strategies that blend creativity with practicality, delivering real, measurable results.
A dedicated partner who values transparency, open communication, and your long-term success.
