BUILD the MARKETING SYSTEM that SELLS for You
THE FOUNDATION TO FREEDOM PLAYBOOK
Stop second-guessing every post, reel, or strategy. This course gives you the clear path to consistent revenue, aligned offers, and more freedom in your business — without burning out.
When you stop guessing, you start growing
— This is where is all clicks into place
After years of working with entrepreneurs across industries — and navigating our own journeys as business owners — we started noticing a pattern: wildly talented women stuck in a cycle of half-built strategies, second-guessing every move, and wasting time on marketing that wasn’t built to last.
We created the system we wish we had years ago.
Something real. Repeatable. Customizable. Built for business owners who don’t have time to waste.
Foundation to Freedom is that system. A tactical, step-by-step program designed to take the guesswork out of marketing and give you a clear, proven path forward — no fluff, no filler. Because sometimes? You don’t need more inspiration. You just need someone to tell you exactly what to do.
THE FOUNDATION TO FREEDOM
THE FOUNDATION TO FREEDOM
Finally learn how to market your business without the overwhelm.
If marketing still feels confusing, time-consuming, or unpredictable… you’re not the problem — your system is.
Imagine if you could ….
Wake up knowing exactly how to market your business (and what to say)
Spend less time creating content but get more engagement and conversions.
Grow your business without becoming a full-time content creator.
Have clear messaging that makes people say, “Wow, I need this.”
Understand why your marketing hasn’t been working — and how to fix it.
Follow a simple, repeatable marketing system that works no matter your audience size.
This program gives you that clarity.
Why we built this course
You're not the problem — your system is.
★
This is where that changes.
★
You're not the problem — your system is. ★ This is where that changes. ★
YOU Feel LIKE YOU’RE DESTINED FOR More but…
IS THIS COURSE RIGHT FOR YOU?
You’re posting daily, but not seeing sales
01
02
You've got a great offer, but no system to sell
03
You’re juggling everything, but can’t afford to hire help
04
You can’t waste anymore time or money
DOES THIS SOUND LIKE You?
YOU DESERVE MORE
YOU’RE Stuck in
SURVIVAL MODE
You're constantly reacting — chasing deadlines, scrambling to market, and doing everything yourself. You want to plan ahead, but you can’t get out of the day-to-day long enough to breathe.
YOU’VE lost trust in
your own INSTINCTS
You’ve consumed so much advice from gurus, freebies, and influencers that you no longer know what you should be doing. You second-guess every post, every launch, every decision.
You’re ambitious. You believe in your offer. But you don’t have a clear path to get from where you are to where you want to be. And trying to figure it out alone isn’t cutting it anymore.
YOU’VE got BIG GOALS
but NO MAP
The Truth About What Most Small Business Owners Are Struggling With — and Why It’s Not Just You
CHANGE YOUR LIFE WITH ONE PROGRAM
If marketing feels overwhelming, inconsistent, or like it’s just not working — you’re not the only one.
In fact, 72% of small business owners say they feel overwhelmed trying to market their business, and nearly half say they have no clear marketing plan at all. Most are stuck spending hours creating content… without seeing the sales to match.
The truth? It’s not your work ethic. It’s not your talent.
It’s the lack of a system.
Foundation to Freedom was built to fix that. A simple, repeatable framework designed to take the pressure off — and finally make your marketing start working for you.
DON’T Just TAKE IT FROM Us…
Annie Hillman
“The information was SO thorough and incredibly comprehensive. Even as someone who’s done this before, it was so helpful to revisit and have everything in one place.
This course gives me a solid direction—and now I have assets to share with my team so they understand our brand, goals, and target market.”
“The flow of the course felt holistic and practical.
Anyone who takes it will walk away with new knowledge, deeper self-awareness, and actionable steps to create real momentum.
Most courses are missing results. What you created with Foundation to Freedom will generate genuine, impactful results — it’s a big deal!”
Jessie Turbiville
“The course gave me clarity on how to refine our marketing structure and the steps to take moving forward — it’s beautifully made and easy to follow.
This content is great and needs to get into the digital hands of women entrepreneurs everywhere!”
Christiana Garza
Imagine IF ….
You had a marketing system that brought in sales — even when you weren’t online
You finally felt clear, confident, and in control of your business growth
You finally had the freedom to travel, rest, or create — without your income taking a hit
INTRODUCING OUR SIGNATURE PROGRAM
The Foundation to Freedom Playbook
$3500
Value
Stop guessing. Start growing.
★
Stop guessing. Start growing. ★
TAKE A PEAK Inside…
WHAT YOU’LL LEARN
Phase ONE
Clarify and structure your offer
Build your product suite ladder
Define and understand your audience
This phase is all about getting the essentials right — the stuff that makes everything else work.
You’ll clarify your core offer, design an ascension ladder for long-term growth, get crystal clear on who you’re selling to, and start crafting messaging that actually lands. With this foundation in place, your marketing strategy can finally do its job: drive consistent, aligned sales.
Phase TWO
Create lead magnets that convert
Capture and organize new leads
Build traffic with social content
This phase is where strategy meets execution.
You’ll learn how to create lead magnets that actually attract the right people, set up systems to capture and organize leads, and drive consistent traffic using platform-specific social media funnels — including Instagram, YouTube, Pinterest, and Manychat.
You’ll also get our proven content strategy framework, marketing calendar templates, and engagement tactics so you’re never stuck staring at a blank screen again. By the end of this phase, you’ll have a lead generation system that works even when you’re offline.
Phase THREE
Map out ad campaign strategy
Nurture leads into buyers
Close sales with upsells/downsells
Phase Three is all about turning attention into action.
You’ll learn how to design strategic ad campaigns (without needing to be an expert or hire one), guide leads through a sales journey that actually converts, and increase your revenue with upsell and downsell offers. We’ll also show you how to create a brand experience that builds trust, encourages repeat business, and fosters community around your offer.
This is the phase where your system becomes sustainable and scalable.
Craft clear, compelling messaging
WTurn engagement into conversions
Build long-term brand loyalty
Join the COURSE and start TODAY
TAKE THE LEAP
ONE PAYMENT OF
$197
✔️ 12 step-by-step modules
✔️ Templates, workbooks, & tools
✔️ Access to private community
✔️ Lifetime course access
Amanda & Dani
MEET YOUR INSTRUCTORS
Founded by entrepreneurs Amanda and Danielle, Playbook Marketing was created for business owners who are tired of vague advice and overwhelming strategies. We provide actionable, step-by-step playbooks designed to help you grow, market, and scale with confidence. Whether you need a hands-on approach, a collaborative partner, or a DIY roadmap, our flexible solutions meet you where you are.
Our mission is to turn confusion into clarity, wasted effort into real results, and business goals into tangible success. With Playbook Marketing, you’ll have a strategy that works and the support to implement it. Let’s build something great—together.
At Playbook Marketing, we believe in making business and marketing simple, clear, and effective—without the fluff.
-xoxo, Amanda & Dani
PRICE INCREASING SOON
CHANGE YOUR Life WITH MY
Proven STRATEGIES TO GENERATE Income ONLINE
$3500
Value
FAQs
-
This program is self-paced, so you can complete it on your schedule. Move through it in a few days or take your time over a few weeks—it’s completely up to you!
-
No! We share the tools we use for ourselves and our clients, but they’re not required for success. We’ve considered cost and included options with free versions to keep things budget-friendly.
-
We’re here to support you! On top of access to a private member community where you will have access to us as well as other members, if you need additional help, reach out to us at info@theplaybookmktg.com, and we can give you additional support options.
-
No, due to the digital nature of this program and proprietary content, all sales are final. Once you have access, we can't offer refunds.
-
You can read our terms and conditions HERE.